The payment model changes have not come without controversy. However, it has been a less sensible economic decision for the many providers who received fewer bookings via our Marketplace - particularly those in less densely populated rural and suburban markets or sub-specialized areas of medicine.” According to Zocdoc CEO Oliver Kharraz, the changes to the pricing structure were deemed necessary as the old subscription model made the service too expensive for certain healthcare providers to participate in: “Providers who receive a greater volume of bookings from our Marketplace have benefited the most from this flat fee structure. Zocdoc estimates that about half of New York’s participating providers will pay the same or less under the new pricing model as they did under the old. Providers will also have to pay an annual licensing fee to Zocdoc, though this fee will be less than the typical annual subscription fee of $3,600 under the old model. This fee will be charged whether or not the patient actually attends the appointment and regardless of what services are provided. Under the new model, providers will pay a per-booking charge for each new customer, ranging from $35 for primary care physicians to $110 for dentists. Please purchase a subscription to continue reading this article.
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